What Am I Even Doing Here?

“I didn’t want to exist in that space with my work. I needed to step away. And truthfully, the step away felt like an immediate welcome home”

To set the tone for you, I’m currently sitting on my couch, legs crisscrossed, starting to edit this, and “Gasolina” by Daddy Yankee just started playing on my Spotify.

And on that note… welcome to my first blog post.

Yes — I’m starting a blog on GOOD + WELL!!!!

In a time of heavy technology, with many websites and apps created for long-form writing, I feel most called to go back to where many of these ideas originally stemmed from: a good old website blog.

If you’re here, thank you for showing up and being curious about what I have to say.

All the places we’ll go here are still floating around in the multiverse, but expect journal reflections + my many many shower thoughts and ideas that have been living in my heart and feel like they finally have a space to land.

I’ll also be sharing deep wisdom of (and about) the female body — and well, whatever else feels fun, true, and aligned to bring here. 

I’m SO excited to witness all the forms this space will take!


So, I took a break from Instagram.

Just a week and a half — an intentional step away.

What was the catalyst for this step away?

Honestly, deep confusion and pressure I was allowing myself to feel from the outside world.

To explain that a little more, I want to go back a few months ago.

When I launched GOOD + WELL, I had no clear story in my head of what I wanted this brand to look like — and for good reason. Create a story and then throw it out, because that’s when you allow yourself to be open to any and all possibilities.

All I had were the core values of GOOD + WELL:

  • My deep, deep love for the female body and our cyclical nature
  • Honesty in what this journey has looked like and continues to look like for me
  • Embodying health beyond just the food we eat
  • Honoring the space and opportunity that exists within our body when we open ourselves up to living in rhythm with our natural cycles

And while those core values were all I needed to move through the vulnerability of launching a brand I have to be honest (me allowing one of my core values to take form as I’m writing, haha). A few months into being public on Instagram, I started to feel very f*cking scattered in my mind. (Yes, we’re going to curse here — it’s my blog. I’ll do what I want.)

I was feeling the pressure of who posts what, how someone posts, how often I should post. And then came the many, many fear-based thoughts:

“Damn, that was a better post than mine.”

“Ugh, why didn’t I think to post something like that?”

“Do I even know what I’m doing?”

“Maybe this work isn’t for me.”

etc. Etc. ETc. ETC!

Untrue thought after untrue thought — and we’re all familiar with where that goes… a shutdown, and not wanting to show up at all.

So that’s what I did, intentionally.

I shut down. I shut it all off.

I didn’t want to exist in that space with my work. I needed to step away. And truthfully, the step away felt like an immediate welcome home — like finally finding a parking spot after circling the block for an hour.

Within 48 hours, and with even the slightest bit of clarity, I remembered my why, my heart, and my truth in this work.

I was able to turn my focus back to where it all started — the female body. Because while we’re being honest, I have no interest in being a social media manager.

My heart lives in the art of the female body, and all the ways I can walk alongside other women as they reconnect to that art — not Instagram. And I remembered that the moment I stepped away.

Coming Back

I’m moving again from a place of truth — from where this work actually lives — rather than from outside influence.

(And I want to note: outside inspiration and being inspired by others is essential and beautiful when it feels aligned.) 

So where does that leave GOOD + WELL in the realm of Instagram?

I will be posting there again. I’m happy to be back — but I’m returning with real boundaries around how I post and what influences my content.

I’m back knowing the source of my work will live here on my website, not social media. 

I’m back with a boundary around the “rules” of Instagram and what it’s “supposed” to look like when building a business.

I’m back, but this time I’m making it completely my own.

No rules. No lines to follow. No pressure.

I’ll show up as often or as little as I want. It will depend on my energy and the phase of my cycle I’m in… but we’ll talk about that in a later blog ;).

To close this first blog, and to honor the rhythm of my work, I feel called to leave you with a little something:

  • What voices am I listening to that are not my own — and how do they influence the way I show up or hold myself?
  • When was the last time I felt rooted in my body?
  • What would it look like to honor my own rhythm a little more?
  • When does my energy feel most alive and honest?
  • How can I begin welcoming that energy into my everyday life?

Use these as you please. Maybe you pull out your journal, maybe you sit in quiet reflection and answer them in your head, or maybe you choose just one prompt and start welcoming it into your life — allowing yourself to gently observe where you’re ready to shift.

If you made it this far — I love you.

Thank you for being here, and thank you for being a witness to my art.

I can’t wait for the next one.

Sabrina <3